Sprinkles Cupcakes is a Beverly Hills, California-based cupcake bakery chain established in 2005 by Candace and Charles Nelson. It is considered the first cupcakes-only bakery.
Candace is described as taking a "sophisticated" take on the classic cupcake, using ingredients like sweet buttercream, pure Nielsen-Massey Madagascar Bourbon vanilla, and Callebaut chocolate. She also creates offbeat offerings like vegan and gluten-free cupcakes and even dog-food cupcakes. The cupcakes are baked daily and are free from preservatives, trans fats and artificial flavors.
We went on a Thursday afternoon, there was a line out the door. The store is small, simple, and elegant. There are a lot of varieties of cupcakes but I went with a classic favorite, red velvet. Grete opted for the salty caramel which sounded just as delicious. We ordered and received our cupcakes 5 minutes later in a cute little box. We wasted no time biting into them. We ate the cupcakes within minutes outside of the store. The red velvet was good but I loved the salty caramel. Both were moist with rich frosting on top.
There original bakery is in Beverly Hills however they now have 10 stores across the US with plans to open 15 more. They have delivery, do cupcakes for parties and weddings. The cupcakes here are much better than your everyday store bought cupcakes and are worth trying.