Monday, August 8, 2011

MOCA

MOCA, the Museum of Comtemporary Art Museum is a contemporary art museum with three locations in greater Los Angeles, California. The main branch is located on Grand Avenue in Downtown Los Angeles, near Walt Disney Concert Hall. MOCA's original space, initially intended as a "temporary" exhibit space while the main facility was built, is now known as the Geffen Contemporary, in the Little Tokyo district of downtown Los Angeles. The Pacific Design Center facility is in nearby West Hollywood.  The museum's exhibits consist primarily of American and European contemporary art created since 1940. Since the museum’s inception, MOCA’s programming has been defined by its multi-disciplinary approach to contemporary art.

In a 1979 political fund raising event at the Beverly Hills Hotel, Los Angeles Mayor Tom Bradley, Councilman Joel Wachs, and local philanthropist Marcia Simon Weisman happened to be seated at the same table. Throughout the evening, Weisman passionately discussed the city’s need for a contemporary art museum. In the following weeks, the Mayor’s Museum Advisory Committee was organized. The committee, led by William A. Norris, set about creating a museum from scratch, including locating funds, trustees, directors, curators, a gallery, and most importantly an art collection.  The following year, the fledgling Museum of Contemporary Art was operating out of an office on Boyd Street. The city’s most prominent philanthropists and collectors had been assembled into a Board of Trustees in 1980, and set a goal of raising $10 million in their first year. A working staff was brought together; Richard Koshalek was appointed chief curator; relationships were made with artists and galleries; and negotiations were begun to secure artwork and an exhibition space. Following Weisman's initiative, $1-million contributions from Eli Broad, Max Palevsky, and Atlantic Richfield Co. helped securing the construction of a the new museum.

We visited the museum (grand ave and Geffen) on Thursday's after 5pm, which it free. The exhibits were interesting however we did not attend any events or tours. Like the Getty museums, its worth it to stop by especially on a free night and indulge in the great art.  Check the calendar to see if you can catch a special show or event.

History Curtosey of Wikipedia

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