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In a 1979 political fund raising event at the Beverly Hills Hotel, Los Angeles Mayor Tom
Bradley, Councilman Joel Wachs, and local philanthropist Marcia Simon Weisman happened to be seated at the same table. Throughout the evening, Weisman passionately discussed the city’s need for a contemporary art museum. In the following weeks, the Mayor’s Museum Advisory Committee was organized. The committee, led by William A. Norris, set about creating a museum from scratch, including locating funds, trustees, directors, curators, a gallery, and most importantly an art
collection. The following year, the fledgling Museum of Contemporary Art was operating out of an office on Boyd Street. The city’s most prominent philanthropists and collectors had been assembled into a Board of Trustees in 1980, and set a goal of raising $10 million in their first year. A working staff was brought together; Richard Koshalek was appointed chief curator; relationships were made with artists and galleries; and negotiations were begun to secure artwork and an exhibition space. Following Weisman's initiative, $1-million contributions from Eli Broad, Max Palevsky, and Atlantic Richfield Co. helped securing the construction of a the new museum.
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